While it seems like every retailer has its own rewards program these days, it also seems like you have to spend a boatload before you ever see a reward or save a buck. Not so with the Gold Card program at BF! The savings kick in IMMEDIATELY.
I was skeptical at first to join the program for the annual fee of $15, but when I realized I'd earn that money back and more on my first purchase as a member, I was sold. A liter of my Pureology shampoo and conditioner each cost roughly $60. I was in need of BOTH at the time I signed up. With the 20% enrollment discount, I saved about $24 on my purchase, which covered the cost of the enrollment fee just like that!
Now every time I need my Pureology, Dermalogica, yadda yadda yadda, I wait til "Gold Card Tuesdays". These discount days are both the first and second Tuesdays of each and every month. Members save 20% on nearly every item in the store....unlike stores like Ulta that have a long list of brands excluded from their discounts. I haven't paid full price for my beauty products in almost a year, and with the expensive stuff, that is some huge savings! Not to mention, members receive a $10 gift certificate every time your spending reaches $150.
As a First Priority Rewards Gold Card member, you can:
- Earn a $10 retail reward for every $150 you spend in-store on retail products.
- Receive 20% off your retail purchases upon enrollment.
- Receive 20% off on Gold Card Tuesdays each month (visit your local BeautyFirst for details).
- Receive exclusive member notifications and savings offers.
- An annual, non-refundable membership fee of $15 applies.


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